Trade events are one of the best opportunities to promote your business and reach new customers with your products and services. It should therefore be a priority for every business owner to be well prepared for this type of event, whereby not only the attractiveness of the products but also the skilful presentation of the range of products is crucial. A well-designed event stand will help in the promotion. What needs to be there to create interest and be functional at the same time?
The basis of an exhibition stand is excellent quality exhibition modules. Excellent quality is understood to mean the ability to be easily assembled and disassembled, stored and transported, and to combine individual elements into different arrangements (modules). The whole thing should be flexible to modify, so that the stand can be easily built in any room, during different events. At the same time, it is necessary to provide a comfortable space for employees and customers to talk and view products. Not forgetting the interesting design and personalisation of any graphics. It might seem that such a stand is extremely difficult to design, yet modern trade fair structures meet all these requirements and at the same time they are often available in ready-made configurations, making it possible to assemble many stands using the same parts.
Exhibition furniture must be well matched to the product range – the entire stand space should be used and not wasted on, for example, displays that are too large or non-functional. The choice of such elements is so wide that no company should have problems finding a solution tailored to its product range. Alternatively, you can always have your stand designed by specialists. An event stand certainly cannot lack pedestals and pylon signs – the former enable attractive display of items, the latter are an excellent carrier of marketing and information content. It is a great idea to invest in multimedia pylon signs, which can be used to present the entire portfolio, price list or company mission to customers in an interesting way. With mobile advertising capsules, it is possible to create the perfect conversation space in a small area.
Innovative event structures foster the successful implementation of marketing and outreach strategies. Importantly, investment in such exhibition systems should be considered in the long term – the expense will not be incurred in connection with a single occasion, but will allow the company to be successfully promoted also at future events.
Anyone who has attended a trade fair at least once is well aware of how difficult it is to design a stand that will be functional, aesthetically pleasing, consistent with the company's image, and at the same time effectively attract attention. Promoting a company, brand or product through participation in industry events is a very important element of marketing activities for many entrepreneurs. It is therefore worth carefully preparing the design of the exhibition space. How to do it? We will share some valuable tips below.
Trade fairs and conferences are an excellent opportunity to promote your company and, above all, to establish direct relations with potential contractors or business partners. However, in order to achieve success with this type of event, it is necessary, above all, to demonstrate ingenuity. The more visually appealing the stand, the greater the chance not only that visitors will pay attention to it, but also remember the brand. Therefore, it is worth taking care of the original arrangement of the exhibition space, as it is one of the main factors influencing brand recognition. In this way we can also encourage more people to visit the stand and learn more about the products on offer or make contact with company representatives.
In addition to the visual appeal, it is also worth paying attention to practical issues. What influences the usability of trade fair stands? In fact, there are many such factors. One of them is the ability to create a variety of structures easily and conveniently. This increases the range of applications for a given exhibition system, its multifunctionality and its cost-effectiveness. In this case, special attention should be paid to modular stands. An excellent example of this is the Clever Frame modular exhibition system, which allows you to freely create structures in many different ways — enlarging, reducing or changing their shape. The same set of frames can be used in different configurations for multiple events. Another important point is the ease of installation, without the need for special tools. It is also worth ensuring that a given stand is sturdy, robust and at the same time convenient to transport.
Both pedestals and showcases are versatile displays that are perfect for presenting products of different shapes and sizes. These types of display elements are often used not only in event stands but also in shop windows. We suggest when it is worth using such displays and what should be taken into account when designing them. Why invest in showcases and pedestals?
Pedestals and showcases make it possible to attractively display a range of products and at the same time effectively emphasise a professional brand image – simple, industrial blocks look great in any space and perfectly correspond with any marketing strategy. The classic form combined with modern design creates a duo that arouses interest, but at the same time does not distract from the presented products.
Furthermore, the purchase of such displays should be considered as a long-term investment. Thanks to the interchangeable graphic panels, the appearance of pedestals and showcases can be refreshed quickly and inexpensively to match the current range. A change of product selection, the introduction of a new promotion or even rebranding will therefore not be any obstacle to continue using this type of display. In addition, Clever Frame pedestals and showcases are mobile, so they flexibly adapt to any space, which is a great convenience, especially for companies planning to take part in events held in different locations.
Pedestals and showcases can be used to present both small and large items in an original way. Books, smartphones, home decorations, cosmetics or clothes, for example, look very good on simple but modern blocks. However, nothing stands in the way of placing much larger products on them (suitcases, computers, paintings, etc.); in addition, such displays perfectly emphasise the luxurious nature of items, especially jewellery or watches.
The possibility of adjusting the size of pedestals to specific articles means that designing the perfect exhibition stand should not pose any difficulties. When designing displays, take care of details that will help you stand out from the competition – a good idea is to opt for original panels and countertops, e.g. classic furniture boards or those made of acrylic glass to be replaced by stone or decorative sheet metal. The colour of the frame should also match other elements of the brand's communication strategy or the theme of the portfolio. Preparing a fully personalised design is crucial to the marketing and sales effectiveness of the finished stand.