09 June 2022

2 ways to design an original trade fair stand: backlit and multimedia elements

A stand at a trade fair is above all a type of structure which makes it possible to present a company's product or range of products to the public during various business events. There are now many architectural solutions in this area, so this simple attempt to define a trade fair stand proves inadequate. We are increasingly aware that the individual style of such projects, their uniqueness, elegance and precision of workmanship, directly translate into the effectiveness of promotional activities undertaken and contribute to the image of the company.

2 ways to design an original trade fair stand: backlit and multimedia elements
Unconventional projects and bold concepts underline the unique character of a stand. And this is the first step to making your post stand out from the competition. Below we briefly characterise two interesting ways to design an original stand for trade fairs — backlit and multimedia elements.

Exhibition stand: lighting and multimedia


Trade fairs are attended by many participants, including many of your potential customers, counterparties, business partners. More often than not, individual exhibition stands from a particular industry are located next to each other. So how do you differentiate yourself from the competition? What can you do to make the recipient not only approach your company's stand, but also appreciate and remember it? Our experience in designing and making exhibition stands is extensive and we could say and write a lot about it. However, if you would like to know the best ways to create an eye-catching trade show display, we strongly recommend backlit and multimedia elements.

More and more companies are opting for this type of solution, which allows them to manage their (usually small) space in a creative and unconventional way. And our company is happy to help. In terms of multimedia and lighting, we have a lot to offer. We provide, among other things, illuminated graphic panels, LED lamps for illuminating Clever Frame buildings, as well as an illumination system for CF pylon signs with a complete set of accessories.

Each of these solutions is designed to make the display more attractive and distinctive. In this way, you can create a designer stand that will catch the eye of your audience and further encourage them to learn more about what your company offers - whether you specialise in selling books, electronics, cosmetics, agricultural equipment, etc., or provide services in IT, finance, electronics, architecture, etc.