Anyone who has attended a trade fair at least once is well aware of how difficult it is to design a stand that will be functional, aesthetically pleasing, consistent with the company's image, and at the same time effectively attract attention. Promoting a company, brand or product through participation in industry events is a very important element of marketing activities for many entrepreneurs. It is therefore worth carefully preparing the design of the exhibition space. How to do it? We will share some valuable tips below.
Trade fairs and conferences are an excellent opportunity to promote your company and, above all, to establish direct relations with potential contractors or business partners. However, in order to achieve success with this type of event, it is necessary, above all, to demonstrate ingenuity. The more visually appealing the stand, the greater the chance not only that visitors will pay attention to it, but also remember the brand. Therefore, it is worth taking care of the original arrangement of the exhibition space, as it is one of the main factors influencing brand recognition. In this way we can also encourage more people to visit the stand and learn more about the products on offer or make contact with company representatives.
In addition to the visual appeal, it is also worth paying attention to practical issues. What influences the usability of trade fair stands? In fact, there are many such factors. One of them is the ability to create a variety of structures easily and conveniently. This increases the range of applications for a given exhibition system, its multifunctionality and its cost-effectiveness. In this case, special attention should be paid to modular stands. An excellent example of this is the Clever Frame modular exhibition system, which allows you to freely create structures in many different ways — enlarging, reducing or changing their shape. The same set of frames can be used in different configurations for multiple events. Another important point is the ease of installation, without the need for special tools. It is also worth ensuring that a given stand is sturdy, robust and at the same time convenient to transport.
A stand at a trade fair is above all a type of structure which makes it possible to present a company's product or range of products to the public during various business events. There are now many architectural solutions in this area, so this simple attempt to define a trade fair stand proves inadequate. We are increasingly aware that the individual style of such projects, their uniqueness, elegance and precision of workmanship, directly translate into the effectiveness of promotional activities undertaken and contribute to the image of the company.
Unconventional projects and bold concepts underline the unique character of a stand. And this is the first step to making your post stand out from the competition. Below we briefly characterise two interesting ways to design an original stand for trade fairs — backlit and multimedia elements.
Trade fairs are attended by many participants, including many of your potential customers, counterparties, business partners. More often than not, individual exhibition stands from a particular industry are located next to each other. So how do you differentiate yourself from the competition? What can you do to make the recipient not only approach your company's stand, but also appreciate and remember it? Our experience in designing and making exhibition stands is extensive and we could say and write a lot about it. However, if you would like to know the best ways to create an eye-catching trade show display, we strongly recommend backlit and multimedia elements.
More and more companies are opting for this type of solution, which allows them to manage their (usually small) space in a creative and unconventional way. And our company is happy to help. In terms of multimedia and lighting, we have a lot to offer. We provide, among other things, illuminated graphic panels, LED lamps for illuminating Clever Frame buildings, as well as an illumination system for CF pylon signs with a complete set of accessories.
Each of these solutions is designed to make the display more attractive and distinctive. In this way, you can create a designer stand that will catch the eye of your audience and further encourage them to learn more about what your company offers - whether you specialise in selling books, electronics, cosmetics, agricultural equipment, etc., or provide services in IT, finance, electronics, architecture, etc.
Both pedestals and showcases are versatile displays that are perfect for presenting products of different shapes and sizes. These types of display elements are often used not only in event stands but also in shop windows. We suggest when it is worth using such displays and what should be taken into account when designing them. Why invest in showcases and pedestals?
Pedestals and showcases make it possible to attractively display a range of products and at the same time effectively emphasise a professional brand image – simple, industrial blocks look great in any space and perfectly correspond with any marketing strategy. The classic form combined with modern design creates a duo that arouses interest, but at the same time does not distract from the presented products.
Furthermore, the purchase of such displays should be considered as a long-term investment. Thanks to the interchangeable graphic panels, the appearance of pedestals and showcases can be refreshed quickly and inexpensively to match the current range. A change of product selection, the introduction of a new promotion or even rebranding will therefore not be any obstacle to continue using this type of display. In addition, Clever Frame pedestals and showcases are mobile, so they flexibly adapt to any space, which is a great convenience, especially for companies planning to take part in events held in different locations.
Pedestals and showcases can be used to present both small and large items in an original way. Books, smartphones, home decorations, cosmetics or clothes, for example, look very good on simple but modern blocks. However, nothing stands in the way of placing much larger products on them (suitcases, computers, paintings, etc.); in addition, such displays perfectly emphasise the luxurious nature of items, especially jewellery or watches.
The possibility of adjusting the size of pedestals to specific articles means that designing the perfect exhibition stand should not pose any difficulties. When designing displays, take care of details that will help you stand out from the competition – a good idea is to opt for original panels and countertops, e.g. classic furniture boards or those made of acrylic glass to be replaced by stone or decorative sheet metal. The colour of the frame should also match other elements of the brand's communication strategy or the theme of the portfolio. Preparing a fully personalised design is crucial to the marketing and sales effectiveness of the finished stand.